In 2019 my team and I worked on a project in collaboration with Google, parts of which are now being implemented (read about it here). Based on extensive user research we discovered a common thread in our insights: data privacy is a growing concern in a world capitalized by technology, and people want to be in control of their data.
Research Notes
2025: In these online forums, communities can be formed because of individuals who are backed by brands. We also showcase the dark mode feature of the profile, in which a user can completely shut off data access to a brand who doesn’t support their values anymore.