People love a fan favorite. But they also don’t like when you mess with a fan favorite. So when Subway upgraded their fan favorite subs, we had to show people that they were the same subs everyone knows and loves, just better. And who better to debate over this topic than the pros of arguing? Yep that’s right, Charles Barkley and Peyton Manning.
Refreshed Favorites
ECD: Jason Stefanik
CDs: Jake Reilly & Byron Wages
Copywriter: Alye Chaisson
Art Director: Harper Barth
*Alye and I sold through the idea of the campaign and the first round of scripts then due to resourcing, passed it off to our lovely CDs who finalized the scripts and production.